Welcome back to Watch Me AI
If you’re new here, welcome.
Watch Me AI is where I share practical ways to use AI in your work and life. Here are a couple of past issues to get you started: It's time to switch to Claude and "How can I make more money?".
Anthropic launched Claude Design this past Friday.
It’s a new mode inside Claude built for visual work like slides, posters, marketing assets, app mock-ups, etc.
I’ve been in it for four days. Here’s what I’ve been making, what’s working, and what’s not quite there yet.
If you want to see any of this in action, I walked through everything in this video:
How I started
Same way I start with every new tool: I asked Claude for ideas.
Prompt: “Claude Design just came out. Give me 10 personal ideas and 10 work ideas for things I could make.”
It came back with a decent list and as I was just interested in exploring, I quickly picked a few.
Here's what I've tested/built so far
1. A magazine about our home life
One idea on the list was a fictional magazine about our family life. Claude called it the Mueller Monthly.
I copied Claude's brief into Claude Design and let it run. It took a while--way longer than creating visual assets in Claude Chat--but what came back impressed me. It was an 8-page magazine covering our remodel in a humorous, design-forward way. There was a feature on banquettes. A full-page ad for sophisticated drywall. A profile of our dog. And a spread about my new printer. All topics that I've discussed with Claude Chat recently.
I'm likely not moving forward with this idea because Claude doesn't ahve enough context on my home life to make the magazine content personalized and good. But, the design held up consistently across every page, the humor surprised me, and it did it all in one shot.
Takeaway: Claude Design is great at multi-asset projects with a consistent feel.
2. A series of neighborhood posters
Next I tried a poster series of favorite spots in neighborhoods we’ve lived in. I gave it a rough list — just neighborhood names and restaurant names. That’s it.
It came back with 11 stylized posters. I can tell from the content on the posters it did some web research to figure out details like street name.
I don't love the style it started with, but I could easily change that and turn these into something I'd be happy to hang.
Takeaway: I can skip the reference-gathering step. Even on a low-effort brief, it makes something I’d actually want to print.
3. An app to capture the cute things my kid says
This is something I've been trying to solve for ages. Guessing others can relate.
My 2-year-old daughter does and says adorable things constantly, and I never capture them. I've tried voice notes, text notes, apps, pen and notebook--nothing sticks. It’s a behavior problem more than a tool problem. I just can't get into a habit of capturing these moments.
I told Claude Design all of that. Instead of jumping into design, it interviewed me. What have you tried? Why did it fail? What might make you open the app?
Then it designed around my answers. It proposed a few different capture interfaces and let me see mockups for each. I'm currently leaning towards iMessage. It designed a nudge system. It mocked up a progress tracker showing a memory book filling up week by week, so the motivation compounds. It designed the physical year-end zine that would come out of it.
All of this was done in one shot and came out as something between wireframes and mockups. The "tweaks" feature makes it easy to try different styles and approaches, as does the main chat interface (of course).
Takeaway: Claude Design slows down before it builds. Lovable is fast — you give it a brief, it ships. Claude Design made me consider the UX and the behavior first. That’s a real strength for anything where getting the design right matters more than shipping quickly.
4. Marketing assets for the AI Business Playbook
Then I turned it on my actual business.
I asked for marketing assets for the AI Business Playbook and gave it the public sales page URL and six screenshots from inside the product.
From those few assets it pulled my brand colors, my fonts, and my visual style. Then it built an Instagram post, a carousel, a LinkedIn graphic, a new email header, and a redesigned landing page hero.
Takeaway: Give it a little context and it extracts more than you’d expect. This is the fastest I’ve ever gone from “I have a product” to “I have a marketing kit.”
A few things I don’t love (yet)
No native image export. I wanted to download an asset as a PNG to post on LinkedIn, and the option wasn’t there. It had PDF, HTML, PPT, and Canva, but no simple download as image. When I asked it how to download an image, it built me a custom export button which is overkill for basic functionality. I assume this gets fixed soon.
It’s slow. Like Claude Code slow (not a bad thing). The upside is it does its own design reviews and iterates before calling something done. The downside is you can’t really sit and watch. I’ve started treating it the way I treat Claude Code: send it a prompt, go do something else, come back when it’s ready.
It devours credits. It operates separately from your regular Claude credits, and apparently we don't get many to start because I burned through mine in the first couple of days.
Who is this for?
Probably not designers. If you live in Figma and know what you’re doing, this isn’t your tool.
This is for the rest of us. People who need good-looking design, don’t have the skill or budget to make it happen themselves, and want something better than a Canva template.
That’s me. Probably you too.
Where does it fit in my stack?
I build almost everything in Lovable, end to end. Planning, building, iterating, shipping, hosting. Lovable does all of it.
Claude Design doesn’t replace that for me. It can’t host, and hosting is a big part of why I stay with Lovable.
But I can see using Claude Design for the initial stages of a project: mocking things up, exploring directions, getting the design right before I build. Then handing off to Lovable to ship. A lot of folks will hand off to Claude Code instead. Either works.
The bigger thing I’m noticing
Every new Claude product is another reason to give Claude more context about me.
When I played with the Mueller Monthly, the limit wasn’t the tool. It was that Claude didn’t know enough about my actual life to make it personal.
With my business, it’s a different story. Claude already has my meeting transcripts (via Granola), my Google Drive, my website. So when I asked for marketing assets, it could do the whole brand lift without much direction.
The pattern is clear: the more context Claude has, the more it can do for me. And as it gets better at making things (designs, apps, strategies, campaigns), the payoff for feeding it context keeps going up.
Try it yourself
Claude Design is in your account if you have Claude Max. Open a new chat and try “design mode.”
Start small. A poster. A one-pager. A brand moodboard. Something low-stakes where you can get a feel for it. Then work your way up to the bigger stuff.
And if you want to see how I use Claude across my whole business, from planning to shipping, that’s what the AI Business Playbook is for.
Until next time,
Mollie
